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Rated The Tipping Point: How Little Things Can Make a Big Difference 6/10

The author dissects several viral changes in society to highlight the three factors necessary for the change to tip and reach an epidemic spread:<br/><br/>1. The law of the few - some change agents (the author calls them connectors, mavens and salespeople) are more vital for the change to happen then others.<br/>2. The stickiness factor - if the message itself is not sticky enough, it won't get viral.<br/>3. The power of context - whether the target audience will response to the message is highly dependent on the environment.<br/><br/>This change model seems pretty obvious and generic... because it is. Nonetheless the books is full of entertaining stories supporting the model.

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Published 2026-02-15 10:04 UTC · bridged from Atmosphere